Business creation: lessons from the ground up

Jonas Kjellberg, a serial entrepreneur, is the Founder of Nornorm, “The Uber of Office furniture” built on a circular business model. He is also the former Head of BCG Digital Ventures Nordics, the co-Creator of Skype, and the former Head of Internet Investments at Kinnevik. During this keynote, Jonas will talk about his personal failures as an entrepreneur, and how his failures have finally led to success. Specifically, we will gain insights on the share common denominator in many start-ups that have innovated in zeros, starting from the ground-up, learning why exponential growth is not enough for the new generation of Entrepreneurs, as the future now calls for the need to build circular and sustainable businesses that are good for the people, the environment and businesses.