Digital Marketing Planet

Digital Transformation: Why do we strive for digitalization?

11:20 - 11:40 (23-05-2017)

Digital Marketing Planet

Small Businesses are one of the most promising market segments for the digitalization. However, they are still reluctant using digital technologies for their business as their main focus is still their core business. Robert Hoffmann, CEO 1&1 Internet and Chairman Arsys, presents the major opportunities and challenges for the future of small businesses in the digital world and explains the important role of companies acting as a strong partner for small businesses’ digital transformation.

Introduced by

Fernando Rivero

Member of the Board - CEO

Asociación de Marketing de España - Ditrendia

Spain

Speaker

Robert Hoffman

CEO 1&1 Internet SE and Chairman

Arsys

Germany

Add to Calendar 2017-05-23 11:20:00 2017-05-23 11:40:00 Europe/Madrid Digital Transformation: Why do we strive for digitalization? Digital Marketing Planet

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