Make Contextual Marketing A Reality

Traditional marketing campaigns are far less effective at winning and retaining customers than they once were. To meet ever-increasing customer expectations, successful marketers must leverage real-time analytics and insights to engage customers with contextually relevant interactions. The challenge is to align highly personalized outbound communications with customer-driven inbound interactions throughout the customer life-cycle. This presentation will: Explore contextual marketing requirements and enablers. Address barriers that prevent contextual marketing evolution. Provide tangible steps toward realizing real-time relevance. Share case studies of successful contextual marketing engines.