Emotional Pulse: emotions-driven technology

Seidor launches Emotional Pulse, the first technological tracker that monitors the location, vital signs and emotional state-of-mind of alpinist Ferran Latorre, during his extreme adventure to Everest. On a web app, articulated with a digital campaign, his followers will be able to know his state in real time and send him messages of support through social media, which will give him the emotional drive he needs to fulfill his dream.