Winning Digital together - Roland Auschel and Jacqueline Smith-Dubendorfer

The consumer shows us every day where and how (s)he wants to get inspired, engage and shop. Online consumption is growing. And industries are responding fast and creatively. adidas has been driving digital transformation as part of the ‘Creating the New’ strategy and continues to take every reasonable opportunity to use digital innovation to excite and connect with consumers. Collaboration with retail partners is the next step in this transformation to offer the consumer the brand experience (s)he expects offline and online. Joining forces means driving higher consumer satisfaction and ultimately more business for everyone. Are you ready for winning in digital together?