Header

Mr. Fernando Rivero

Member of the Board - CEO

Asociación de Marketing de España - Ditrendia

Madrid

Spain

 

Biography

With 20 years of experience as a marketing and digital consultant, in the analysis, design, development and implementation of channel optimization strategies, online and 2.0 strategies, Internet as a sales channel, market research, marketing plans, customer loyalty plans, etc. has led him to be a leader in this field.

Sessions

Driven to Distraction - 8 factors shifting the future of business

23-05-2017

  

11:00 - 11:20

  

Digital Marketing Planet

  

Digital Transformation: Why do we strive for digitalization?

23-05-2017

  

11:20 - 11:40

  

Digital Marketing Planet

  

Marketing Age Domination: The CMOs Perspective

23-05-2017

  

11:40 - 12:20

  

Digital Marketing Planet

  

The death of Marketing (as we know it)...

23-05-2017

  

12:20 - 12:40

  

Digital Marketing Planet

  

Marketing innovation to connect people with business

23-05-2017

  

12:40 - 13:00

  

Digital Marketing Planet

  

Marketers of today

23-05-2017

  

13:00 - 13:20

  

Digital Marketing Planet

  

Digical Mash-up: Best practice in converging digital & physical in the company

23-05-2017

  

13:20 - 13:40

  

Digital Marketing Planet

  

The Analytical Marketer

23-05-2017

  

13:40 - 14:00

  

Digital Marketing Planet

  

Omnichannel vs Unified Commerce

23-05-2017

  

15:00 - 15:20

  

Digital Marketing Planet

  

How to delight: more than just exceeding expectations

23-05-2017

  

15:20 - 15:40

  

Digital Marketing Planet

  

How to achieve positive ROI by gaining scalability in international projects

23-05-2017

  

16:20 - 16:40

  

Digital Marketing Planet

  

How to make the right business decisions with Social Intelligence

23-05-2017

  

17:20 - 17:40

  

Digital Marketing Planet

  

The Social Dimension of Growth in the Digital Age

23-05-2017

  

17:40 - 18:00

  

Digital Marketing Planet

  

Co-creation or how to change the rules of the game

24-05-2017

  

11:00 - 11:20

  

Digital Marketing Planet

  

Watson Marketing: Marketing in the Cognitive Era

24-05-2017

  

11:20 - 11:40

  

Digital Marketing Planet

  

Increasing ROI Through In-App Engagement

24-05-2017

  

12:20 - 12:40

  

Digital Marketing Planet

  

Mobile Customer Engagement

24-05-2017

  

12:40 - 13:00

  

Digital Marketing Planet

  

How Do The World’s CEOs Consume & Share Videos?

24-05-2017

  

13:00 - 13:40

  

Digital Marketing Planet

  

Brand Storytelling with Video

24-05-2017

  

13:40 - 14:00

  

Digital Marketing Planet

  

The Digital Mindset elements

24-05-2017

  

15:00 - 16:00

  

Digital Marketing Planet

  

Are your service providers truly digital transformation partners?

24-05-2017

  

16:00 - 16:20

  

Digital Marketing Planet

  

Fjord Trends

24-05-2017

  

16:20 - 16:40

  

Digital Marketing Planet

  

From Rock Star to Tech CEO

24-05-2017

  

16:40 - 17:00

  

Digital Marketing Planet

  

Reaching the new consumer, do we really know how to connect?

24-05-2017

  

17:00 - 17:20

  

Digital Marketing Planet

  

Putting earned media in its rightful place – how technology will power the future of PR and comms for marketers

24-05-2017

  

17:20 - 17:40

  

Digital Marketing Planet

  

Digital Marketing performance and analytics: A success case study

24-05-2017

  

17:40 - 18:00

  

Digital Marketing Planet

  

Make Contextual Marketing A Reality

25-05-2017

  

11:00 - 11:20

  

Digital Marketing Planet

  

The Science of Where

25-05-2017

  

11:20 - 11:40

  

Digital Marketing Planet

  

¿Es la convergencia Adtech y Martech el santo grial de la experiencia cliente?

25-05-2017

  

12:20 - 12:40

  

Digital Marketing Planet

  

Emotional Pulse: emotions-driven technology

25-05-2017

  

13:20 - 13:40

  

Digital Marketing Planet

  

Turning Guests into Fans

25-05-2017

  

13:40 - 14:00

  

Digital Marketing Planet