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Sr Carlos Cabrera

Managing Director

Institut Cerdà (Observatorio de Innovación en Gran Consumo)

Barcelona

Spain

Bio

Barcelona, 1957. Civil Engineer (Universitat Politècnica de Catalunya, UPC), MBA from ESADE and AMP from Columbia Business School. He has been CEO of the Institut Cerdà since 1996. He has more than 35 years of experience in the consulting sector. He has been an associate professor in the Department of Operations and Innovation Management at ESADE since 1988, he is author of the book “El Celler de Can Roca: generating value in service companies”.