Sr Carlos Cantó


SPSG Consulting



Carlos Cantó has 30+ years of experience in sports+entertainment. Former VicePresident Consulting division at IMG (10+years) and at Lagardère Sports/SportFive. In 2016 he created SPSG Consulting, boutique consulting firm advising clubs, federations, leagues, events, investors and sponsors. Member of Board of Directors of Spanish Marketing Association (AMKT). For 2.5 years, Member of Board of Directors of RCDeportivo de La Coruña. Sport Business and Sponsorship professor at ESADE Business School and IE-Instituto Empresa. Lecturer at LALIGA Business School, Escuela Real Madrid. Member of the Advisory Board of BStadium and WFS. BBA + MBA by ESADE and participated at CEMS (HEC-France)


New opportunities in padel sponsorship



10:30 - 11:10


Room 1