The Social Dimension of Growth in the Digital Age

Learn 4 Key Ideas that will help you understand the opportunity of adding Social Networks to your Sales and Business Development activities. Social is not a Marketing-only activity. Business Growth in the Digital Age requires an unprecedented alignment between Marketing and Sales.

We'll find the answer to the following questions:
- What does Sales really need from Marketing to generate more business?
- How Social can help in all stages of the customer-life-cycle?
- What is the place of the Individual Business Developer in Social Networks?
- What is the role of the Individual Business Developer in a world dominated by social corporate messages?