Increasing ROI Through In-App Engagement

App owners of all stripes work hard to acquire users- but once you have users, how do you keep them? Retention rates for apps are notoriously low, and so making sure that users are happy and engaged is the key to loyalty and greater LTV. In this presentation, Nate Golan, a seasoned mobile professional, discusses what it takes apps to succeed in “Life after Launch,” including: Personalizing the app experience based on users behavior in the app, past and present; Segmenting your audience so you can address different needs in the app; Creating meaningful mobile moment, and interacting with your users in context; Using analytics to iterate and optimize your marketing efforts; Creating in-app campaigns in minutes. This work is relevant for enterprise and smaller apps, in all verticals, which can benefit from creating more engaging apps as part of their business.