Putting earned media in its rightful place – how technology will power the future of PR and comms for marketers

As advertising and paid-for media struggle with a host of challenges – from ad blocking to viewability – Tom will show how new technology is helping earned media gain its rightful place in the media mix by giving marketers and communicators access to all the tools they need to plan, run and measure effective campaigns. He will show how PRs and comms professionals are proving effectiveness and are able to tell their brand’s stories more powerfully than ever.